Message from our CEO

It’s an honor for me to be the CEO of The Sunnyfield Group at this time in our company’s history, and I’m fortunate to lead an organisation that is special in so many ways. Not only does this company have a great heritage of family ownership, it has maintained the ethics that started the business two decades ago.

We have successfully earned the trust of our customers by offering products at a good value that can be counted on. I would like to express my gratitude to our vendor partners, our dedicated distributors and dealers, our world-class sales force, and our industry partners for their important role in helping us achieve every goal we have set ourselves.

Every Sunnyfield product represents our family heritage of premium quality. Fuelled by our passion, hard work and an exciting history, we look forward to further growth and success in the years ahead.

From a small family business with just a few brands of rice - The Sunnyfield Group has grown in leaps and bounds to be the formidable business it is today.

Our portfolio now includes : rice; salt; spices; household chemicals; masalas; beverages; mineral water; sweets; chocolate; confectionery; pasta; logisitics and a property portfolio.

We now pack and supply high quality products for all major and minor chains throughout South Africa.
The Sunnyfield Group boasts a national footprint including: Eastern Cape; Western Cape; Northern Cape; Free State; Kwa Zulu Natal; Gauteng; Lesotho; Northern Province; Mpumalanga; North West Province Swaziland and Botswana.

Since 1990, and throughout our growth, we have maintained the philosophy that “Nothing and nobody is too small.”
We may be a major player, but we remain humble and family oriented.

Our doors and phones are always open, from our CEO to our lower Management. This has, over time built a tremendous relationship of mutual respect between ourselves and our customers.
  © Sunnyfield Group of Companies, 2017.