From humble beginnings to growing a national footprint, We bring trusted food and household products to homes across Southern Africa.
Since 1990
A family business, still family run
14+
Regions across Southern Africa
11
Product categories packed & supplied
From sourcing and packing to distribution, we focus on quality at every step. We build trusted brands around everyday essentials, respond to what consumers want, and work closely with our retail partners to get the right products into the right homes.
View more
We believe everyday essentials should be trustworthy, accessible, and made to deliver real value. That means putting people first, doing business with integrity, and never compromising on the quality our customers expect.
We’re building brands for today, while creating lasting value for the homes, communities, and partners we serve.
We believe that giving back starts with the value we bring to the people we serve. By continuously improving our products, Maintaining competitive pricing, great service and putting our customers first, we aim to make a positive difference in the communities we serve, building lasting relationships built on trust and reliability.
View moreOur portfolio
What began with a small range of rice brands has grown into a diverse product portfolio, supplying major and independent retailers.
Browse the rangeWe may be a big group, but we remain humble and family-orientated.
What we do
The Sunnyfield Group of Companies specialise in the packing and distribution of FMCG goods throughout Africa, serving every major and minor chain with a genuine national footprint.
What we stand for
01
We are committed to delivering consistent quality across our entire product range, maintaining high standards that meet the expectations of our retail partners and consumers.
02
We take pride in our humble, family-driven culture, fostering an open and approachable environment where communication is encouraged at every level, from management to the CEO.
03
An established distribution network supplying markets across Southern Africa and key export destinations throughout Africa.
Resources
About the Group
What began as a family-owned business with a small range of rice brands has evolved into the Sunnyfield Group, with a diverse product portfolio and an established presence across Southern Africa.
Our story
The Sunnyfield Group packs and supplies quality products to major and independent retail chains across Southern Africa, supported by an established distribution network and a strong national footprint.
Since 1990, our growth has been guided by a fundamental principle: no customer is too small. While our business has evolved, we remain true to our family values, maintaining a culture built on humility, integrity and personal relationships.
We prioritise open communication and accessibility at every level of the organisation, from management to the CEO. This commitment has enabled us to build lasting customer relationships founded on mutual trust, respect and reliability.
We may be a big group, but we remain humble and family-orientated.
Where we deliver
The Sunnyfield Group distributes throughout Southern Africa and into exports.
Bimrie
Anika
Anika
Shah
Shah
Shah
Shah
Shah
Shah
Curry King
Curry King
Curry King
Curry King
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Hulley & Rice
Household Food Chemicals
Household Food Chemicals
Household Food Chemicals
Household Food Chemicals
Household Food Chemicals
Baking Powder
Baking Powder
Baking Soda
The Kitchen
The Kitchen
The Kitchen
Chicks
Chicks
Elfonte
Elfonte
Elfonte
Elfonte
Elfonte
Sela
Get in touch
From lower management right up to our CEO, we are ready to help. Reach the head office in Durban or send us a message.
Group of companies
The Sunnyfield Group of Companies specialises in the packing and distribution of FMCG goods throughout Africa. These are the companies that make it happen.
Rice, household and everyday FMCG brands, packed and supplied nationwide.
The baking and spice house - baking aids, masalas and single spices since 1960.
Elandsfontein Beverage Marketing - home of Elfonte Natural Mineral Water and drinks.
Rice
Exotic and long grain rice, sourced worldwide and packed for the Southern African table.
Baking aids
The homemaker’s baking range since 1960 - bicarb, cream of tartar, tartaric acid, Epsom salts and our famous baking powder.
Detergents & sanitizers
Premium dishwashing liquid, tough on grease and gentle on hands, plus a range of anti-germ hand and surface sanitizers.
Beverages
Bottlers of Elfonte Natural Mineral Water - drawn from deep granite and dolomite rock, with an unsurpassed calcium and magnesium composition.
Confectionery
Original-flavoured breath fresheners with that beloved, addictive taste.
Property
The group’s property department - handling listings, sales and property enquiries across the Sunnyfield Group.
We may be a big group, but we remain humble and family-orientated.
Competitions
Our brands love to give back. Here's the promotion running right now across the group.
Now running
Shah
Win a brand-new cellphone
Shah is giving away a brand-new cellphone to one lucky customer. Grab your favourite Shah Curry Powder and stand a chance to win.
Closes: << Closing date >>
Visit ShahTerms and conditions apply. << Add the full competition T&Cs. >>
Frequently asked questions
How to find products, open an account, buy in bulk or reach the right company in the group. Still stuck? Our doors and phones are always open.
You will find a summarized product catalogue and a fully detailed product catalogue that you can download from our website. You can also call the sales team through the Head Office number and they will gladly assist you.
You can contact our Head Office Sales Team, who can arrange a meeting with a Sales Representative closest to you.
Yes. We also have Factory Shops that are open to the general public.
You may contact our sales team.
Our account application form is readily available online. You need only fill it out and send it back to us along with the requisite documents.
No. Once registered with us, you may buy any of our products from any company within the group.
You may contact the Property Department (Discern Investments) directly and speak to them about properties.
All companies within the group are directly linked and consolidated, meaning you can call any branch, relating to any company, and they will forward your call to the relevant person or department.
Contact us
Have a question? Please get in touch. Our phones and doors are always open, from lower management right up to our CEO.
Head Office
134 Stephen Dlamini (Essenwood) Rd, Musgrave, Durban, 4062Branches
Legal
This policy explains what happens to your information when you use this website. It is written to be read, not to be waded through. Last updated 7 November 2026.
This website belongs to Sunnyfield Group, Durban. When this policy says "we" or "us", that is who it means. We decide what happens to the information collected here, so we are the ones responsible for it.
The enquiry form keeps what you put into it: your name, your email address, your phone number if you give one, and your message. We use it for one thing — to reply to you and to quote for the work you are asking about.
We keep it because you asked us to get in touch, and because we need it to do the job you are enquiring about. If you would rather we did not keep it once we are done, tell us and we will remove it.
We count visits so we can tell whether the site is doing its job. This is done without cookies: nothing is stored on your device, and nothing follows you to other websites.
What we record for each visit is the page you looked at, the website or search engine you arrived from, roughly where in the country you were, and whether you were on a phone or a computer. Visits are told apart using a code rebuilt from scratch every day, which means that after a day has passed there is no way to link a visit back to you.
We do not know your name, and we cannot identify you from any of this.
This site sets no advertising cookies and no tracking cookies. If you see a notice about cookies, the only thing it remembers is that you have already seen the notice, so it does not keep appearing.
We do not sell your information. We do not rent it, trade it, or hand it to advertisers or data brokers. The only people who see your enquiry are the people working on it, and anyone we are legally required to give it to — for example if a court orders it.
Enquiries are kept while we are dealing with them, and for a reasonable period afterwards in case you come back to us or a question comes up about the work. Visit counts are kept as totals, which are not tied to any person and are not deleted because there is nothing personal left in them.
Your enquiry travels to us over an encrypted connection and is stored on servers that need a password to reach. Only the people who need to see it can. No website can promise that nothing will ever go wrong, but if something happened that put your information at risk, we would tell you.
You can ask us to:
Just ask, by email at Sales@sunnyfieldgroup.co.za. We will not charge you for it and we will not make it difficult. If we ever cannot do what you have asked, we will tell you why.
This site is meant for adults enquiring about our work. We do not knowingly collect information from children. If you think a child has sent us something, tell us and we will delete it.
Where this site links somewhere else, that website has its own privacy policy and we are not responsible for what they do. It is worth a look before you give them anything.
If we change how any of this works, the new version appears on this page with a new date at the top. We will not quietly start doing something with your information that this policy says we do not do.
If you have a question about any of this, or you want something done about your information, reach us by email at Sales@sunnyfieldgroup.co.za. A real person will answer.
This policy explains what happens to your information when you use this website. It is written to be read, not to be waded through. Last updated 7 November 2026.
This website belongs to Sunnyfield Group, Durban. When this policy says "we" or "us", that is who it means. We decide what happens to the information collected here, so we are the ones responsible for it.
The enquiry form keeps what you put into it: your name, your email address, your phone number if you give one, and your message. We use it for one thing — to reply to you and to quote for the work you are asking about.
We keep it because you asked us to get in touch, and because we need it to do the job you are enquiring about. If you would rather we did not keep it once we are done, tell us and we will remove it.
We count visits so we can tell whether the site is doing its job. This is done without cookies: nothing is stored on your device, and nothing follows you to other websites.
What we record for each visit is the page you looked at, the website or search engine you arrived from, roughly where in the country you were, and whether you were on a phone or a computer. Visits are told apart using a code rebuilt from scratch every day, which means that after a day has passed there is no way to link a visit back to you.
We do not know your name, and we cannot identify you from any of this.
This site sets no advertising cookies and no tracking cookies. If you see a notice about cookies, the only thing it remembers is that you have already seen the notice, so it does not keep appearing.
We do not sell your information. We do not rent it, trade it, or hand it to advertisers or data brokers. The only people who see your enquiry are the people working on it, and anyone we are legally required to give it to — for example if a court orders it.
Enquiries are kept while we are dealing with them, and for a reasonable period afterwards in case you come back to us or a question comes up about the work. Visit counts are kept as totals, which are not tied to any person and are not deleted because there is nothing personal left in them.
Your enquiry travels to us over an encrypted connection and is stored on servers that need a password to reach. Only the people who need to see it can. No website can promise that nothing will ever go wrong, but if something happened that put your information at risk, we would tell you.
You can ask us to:
Just ask, by email at Sales@sunnyfieldgroup.co.za. We will not charge you for it and we will not make it difficult. If we ever cannot do what you have asked, we will tell you why.
This site is meant for adults enquiring about our work. We do not knowingly collect information from children. If you think a child has sent us something, tell us and we will delete it.
Where this site links somewhere else, that website has its own privacy policy and we are not responsible for what they do. It is worth a look before you give them anything.
If we change how any of this works, the new version appears on this page with a new date at the top. We will not quietly start doing something with your information that this policy says we do not do.
If you have a question about any of this, or you want something done about your information, reach us by email at Sales@sunnyfieldgroup.co.za. A real person will answer.
Legal
These terms explain the rules for using this website. They are written to be read, not waded through. Last updated November 2026.
This website belongs to Sunnyfield Group. When these terms say "we" or "us", that is who they mean. By using the site you agree to these terms; if you do not agree, please do not use it.
We work to keep what is here accurate and up to date, but it is general information, not advice for your particular situation. Prices, availability and details can change, so please check with us before relying on anything for a decision.
Sending an enquiry through this site does not create a contract. Any work, sale or booking is agreed separately with you - for example in a quote, an order confirmation or a written agreement - and those terms apply to it.
The words, pictures, logos and design on this site belong to us or to the people who let us use them. You may not copy, sell or reuse them for business purposes without our written permission.
Where we link to another website, it is for your convenience. We do not control those sites and are not responsible for what is on them or how they treat your information.
We provide this website "as is". As far as the law allows, we are not liable for any loss that comes from using it or from relying on what is on it, or for the site being unavailable from time to time. Nothing in these terms limits any right you have that the law does not allow us to limit.
How we handle your information is set out in our Privacy policy.
We may update these terms. The new version appears on this page with a new date at the top, and applies from then on.
These terms are governed by the laws of the country where Sunnyfield Group is based, and its courts deal with any dispute about them.
If you have a question about these terms, reach us by email at Sales@sunnyfieldgroup.co.za.
CookiesWe use a couple of cookies to keep the site working and to count visits. Nothing is shared with advertisers. You can say no and the site works exactly the same.
